"What will we blog about?" "Do our customers care?" "Are we cool enough B2B company to be blogging?" These were some of the questions raised by my team as I was pushing through with a new content marketing strategy. Being a 30 year old company, some of the habits were deep seated and needed to be changed.
I heard at a marketing conference recently, 'A blog is like a rug that binds the room together'-Jason Miller, Linked In Content Marketing Specialist. It suddenly occurred to me that as a company, B2B or B2C, we all have a lot to say about products, technology, culture, company, even fun stuff like happy hours. And we have listeners out there who want to know more, why not capitalize on the same?
The goal of this blog is to provide answers to the many questions asked by our customers and to give insights into a small company that has survived the ups and downs of the global economy for over 30 years. We are an ultrasound company that does B2B applications like transducers and non contact quality inspection, as well as, cool research around brain stimulation using ultrasonic waves. Yep, you heard me right, stimulating the brain! Cool isn't it? But no one really knows it other than industry insiders and its time we get the word out.
So stay tuned for our posts around a plethora of relevant subjects that could interest you. Whether you are a customer, partner, or inquisitive techie, this blog will intrigue you nonetheless.
-Avni Trivedi, Marketing Consultant